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Day 21: Great Plan A. Shitty Plan B.


This is a beautiful and simple idea from my friend Jeremiah. It helps in all aspects of life, like any universal principle. Although controversial, I can tell you there is nothing more satisfying and fun that actually living like this. It’s not for everyone but its at least worth trying on a small scale. This is how it goes.

Step 1. Make whatever you want to achieve your highly desirable Plan A.

Put in all of your achievable dreams and aspirations into that Plan for a certain project or life. By doing so you will associate all the positive emotions and ideas with that plan.

Step 2. Make Plan B really shitty.

Plan B, aka your safety net, plan of retreat, “in case it doesn’t work out”, “what if xyz” and other arguments you use to justify not pursuing your main direction with full dedication. If you don’t get to do the things you want to do, imagine how sad and unfulfilled you would be. Surely, we will find other things to do but it will never be as exciting as that main Plan A.

So at this point, your emotions are somewhat aligned with your actions, hopefully. Constantly facing the contrast between a great Plan A of your dream life and the terrible Plan B of lack of satisfaction, if you actually realize the magnitude of happiness and unhappiness of both sides, you might start acting a little towards your Plan A.

But things move pretty slow until this step.

Step 3. Leave no room for retreat to ensure even partial success.

This is the time for radical action. This is the hardest step that draws some pretty sharp lines that are hard to cross back. In this step, make it very very hard for yourself to retreat to Plan B. This one took me a long time to understand but here is how I made it work.

Example 1:

Ever since starting my entrepreneurial journey in March, I had been waiting to change my LinkedIn profile. The Plan A is to be a fully self-sufficient eCom entrepreneur in a year. Plan B is to continue being a regular student, get a job and forget about my freedom. So, I wanted LinkedIn to reflect what I am truthfully. I was putting it off because I knew it would be hard to get rid go all of the well-written captions for a bunch of random shit unrelated to what I do now. Just think about how much effort it took to write stuff like “fostered a community of 40 residents” or “extensively improved the database”, etc.Hopefully, my actual businesses will speak for me and rid me of the need to write these fluffy fake bullshit. Anyways, tonight I completely revamped my caption. Was it scary? A little. Why did I do it? To cut off my retreat to Plan B. After all, imagine how embarrassing it would be to have to re-upload all those captions I just called “fluffy fake bullshit” and not even know what my major is. This sounds extreme. It is. This is an example of a radical action. It might be imprudent but it serves its purpose for me. It is aligning my fear of embarrassment with the needed actions in direction of my Plan A.

Example 2:

This is on the lighter side. Imagine you want to spend time more productively on your phone. Plan A is going on WSJ and reading an article. Plan B is all the bad stuff in the Social Folder (IG, TikTok, etc.). How do we ensure we are moving towards Plan A? By removing path of retreat. Last year, I deleted my IG account for a year but now that I need it for “work”, I just keep it in the furthest folder possible. As a result, going to Plan B is pretty hard and choosing Plan A is easy because its right there and those articles are really good.



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